Polar Kraft

Polar Kraft has quickly become one of those shoots we are excited about every year

The past couple years Craig and his small but awesome team, consisting of a videographer, assistant and producer, have had the great pleasure of producing the photo/video shoot for the newest Polar Kraft product line. The content that is captured over this week long shoot, is meant to highlight the comfort, ruggedness and usability of the Polar Kraft product line. We run and gun from sun up to sun down, looking for the best locations, best light and best angles to capture each boat in. Drones, video cameras and still cameras become scattered about as we jump from setup to setup, chasing the light as the boats move in and out of it. Polar Kraft has given us the pleasure of nailing down the shooting locations, choosing the talent and organizing all the chaos that goes into a week long boating shoot.